Meta SMB

Design for Meta For Business (MFB), turning complex ideas into bitesized, design-led content. The work spans four campaign pillars and speaks to two audiences: Small to mid Businesses (SMBs) and Meta Pros where we deliver clear and informative resources and marketing ads. 

↳ Social Media Assets, 2026

2025 UI

When we started working with Meta the most important KPI was delivery speed. We utilized Meta's UI library to build out ads quickly.

Original Meta UI & library

New North Star Meta UI & library in development

2026 UI

We worked with Meta to develop a new North Star UI system. The challenge was that we needed to develop it as we were creating the ads. Testing as we went and building out a design library for consistency. 

neon depth