Shell F1  Magic Mirror

↳ Experiential, 2022

Drive-thru magic mirror experience where everyday drivers could see their car transformed into a Formula 1 Ferrari race car.

On a 10 x 20 ft LED screen in Vancouver, in partnership with Wunderman Thompson, we helped Shell create a drive-thru magic mirror experience where everyday drivers could see their car transformed into a Formula 1 Ferrari race car—right before their eyes in real-time—using large-scale AR technology. To promote the launch of their most advanced fuel ever, V-Power NiTRO+, Shell partnered with their F1 race team and Thinkingbox to design, develop and build this high-octane AR experience.

neon depth